Josh Builder - Creating a compelling engineering brand

Over the last decade Josh Builder has led engineering at The Orchard (music), SoulCycle (fitness), Rent the Runway (fashion), and now Signify Health (healthcare). None of these were deep tech companies, but in each case, he found a core of engineering excellence and used that to entice and retain top talent to join his team - despite not being able to match big tech salaries. In this interview, Josh takes us through his process for selecting the right CTO opportunities to accept, then building a compelling engineering brand, and using it first to retain and then attract top talent.

Om Podcasten

Hear the inside stories of the "geeks who lead at scale" - Directors, VPs and CTOs running software engineering orgs at larger companies with 100+ engineers, and interviews with domain experts who can help those leaders to manage their engineering orgs more effectively.I'm your host - Peter Bell, I've been helping senior engineering leaders to connect with and learn from their peers since 2010!This podcast is designed for  engineering leaders who want to learn the latest good practices from their peers who are way too busy operating to write an article or publish a book!Running a software engineering org at scale is hard! You need to manage stakeholder expectations, attract and retain top talent, align and structure your org effectively and keep up with the latest processes and tooling. And that's before we even try to make sense of the potential impact of LLMs and GenAI on managing technical teams.Our podcast and weekly newsletter provide you with access to hard-won wisdom from top engineering leaders and relevant domain experts. Learn more at https://geekswholead.com/