The Coaching Blueprint: Conversations That Actually Change Behavior

Coaching isn’t about correcting—it’s about creating conversations that actually lead to change. In this episode, Junior and Tim introduce the BIG Coaching Model—Behavior, Impact, and Guidance—a practical framework for leaders who want to move beyond surface-level feedback and build true accountability. They explore how to spark self-awareness, connect actions to outcomes, and guide without overreaching. This is the coaching blueprint for leaders who want to stop micromanaging and start empowering, one conversation at a time.

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[Previously Culture by Design] The leader is the #1 factor in determining organizational success. If you want to become an effective leader, you have three objectives: First, learn to lead yourself. Then, learn how to unlock the full potential of your team. Finally, build a business where culture is your competitive advantage and innovation is the status quo.