Greg Satell: How to Build a Successful Movement That Will Change Your Culture
In 2014, Greg Satell experienced the Orange Revolution in Ukraine. What he observed in Kiev during that time seemingly defied all logic or reason: thousands of people would all of a sudden stop whatever they were doing and do something else entirely. And they did it in unison as if guided by a mysterious force. This whole situation baffled Greg so much that he decided to research what makes some social movements successful while others fizzle out without making an impact. The outcome of the decade-long quest for understanding the principles of successful change is Greg’s new book, "Cascades - How to Create a Movement That Drives Transformational Change”. The main thing that Greg discovered in his research was that: "To truly change the world, you don't need a catchy slogan or a charismatic leader. What you need is a cascade, small groups, loosely connected but united by a common purpose." If you seek to change the culture in your team or your company, you will find that Greg’s new book and our conversation are full of practical tips on how to successfully challenge the status quo, create transformational change and maintain it over time.