Wes Kao: On Brand Identity, Marketing and Culture
Wes Kao is a marketing strategy expert who helps challenger brands maximise their product launches. When working with her clients, she often finds that the biggest challenges for a lot of companies lie at the intersection of brand identity, marketing and culture. Wes strongly believes that the culture people experience inside their organisation has a major influence on how the company is perceived externally and how successful it can be in the marketplace. In this interview, Wes shares her experiences as a marketing strategist who's helped companies evolve their culture to achieve success and growth.