Adam Oldfield - How to see into the future of MarTech, delight your clients and keep innovating

In this episode I interview Adam Oldfield, CEO of UK-based, Marketing Automation Software company Force24. Adam shares his experience setting up a marketing automation software company, how he's used simple yet effective customer-centered strategies to continually innovate and meet the ever growing needs of the modern day marketer and some tactics on how to focus on the right data that will help your tech company grow instead of vanity metrics that look impressive but don't always serve you.

Om Podcasten

A weekly podcast hosted by Charlie Whyman featuring interviews with innovators, disruptors, change-makers and curious thinkers wanting to make an impact in the world and help others. The goal of this podcast is for you to take away at least one thing that inspires you to lead change in business, be it improvements in process and leadership, the motivation to get something off the ground that you've been thinking about for a while and/or ideas on people or organisations you can collaborate and work with to support you.