Between Life and Death: Transforming the Donor Experience into a Lifesaving Journey

In this compelling episode of the CX Goalkeeper Podcast, your host, Gregorio Uglioni, sits down with Neil Greenwood, a seasoned leader in customer experience from NHS Blood and Transplant. Together, they delve into the intricacies of enhancing the donor journey, discussing strategies that not only improve experiences but also save lives.Why You Can't Miss This Episode:Insightful Leadership Strategies: Neil shares his unique perspective on leading CX initiatives within the healthcare sector, focusing on blood donation.Digital Engagement Tactics: Discover how digital tools and apps significantly boost donor retention and engagement.Altruistic Motivation in Healthcare: Learn about the role of altruism in donor behavior and how it shapes the strategies of NHS Blood and Transplant.Episode Summary: Starting with Neil’s extensive background in both financial and healthcare services, the discussion quickly pivots to his current role and the significant impacts of his work. Neil outlines key strategies for engaging and retaining donors, emphasizing the importance of understanding the altruistic motivations behind blood donation. Digital transformation plays a crucial role, with the donor app improving service efficiency and engagement. Neil and Greg discuss the challenges and successes of adapting customer experience practices to the healthcare setting, providing valuable insights for anyone interested in CX or healthcare management.Contact Neil Greenwood on LinkedIn: https://www.linkedin.com/in/neil-greenwood-acxs-a8080816b/Follow and Subscribe for More Insights: Don’t miss out on valuable insights into customer experience and leadership in transformational settings. Follow and subscribe to the CX Goalkeeper Podcast for more enlightening discussions like this one. We value your feedback and invite you to share your thoughts on this episode. Help us improve by leaving your comments and suggestions!🎧 Listen and Subscribe:Podcast PageApple PodcastsSpotifyYouTubeAbout Gregorio UglioniJoin us next time on the CX Goalkeeper Podcast where we continue to save goals and deliver exceptional customer experiences. Thank you for tuning in!

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Business & Digital Transformation, Leadership, Innovation and Customer Experience. It's not about B2B or B2C business - we are in a HUMAN to HUMAN environment. Don't waste your time looking for latest insights, best practices, methods, ... I bring them to you. I personally select the best thought leaders, experts, specialists and friends to give you, episode after episode, everything you need to smartly play in your job and in your life. More information: www.cxgoalkeeper.com/podcast About Gregorio Uglioni - Transforming Business Into Value Generating Engines - Creating Long-Lasting Impact Leveraging Customer Experience - Host Of The Globally Recognized CX Goalkeeper Podcast “Customer Experience Goals” - Speaker at global events & at podcasts - Judge at International Awards - CX Lecturer for several institutions customer experience, experience, customer service, service, transformation, cx transformation, agility, best practices, customer, acquisition, retention, cost to serve, best in class service, best in class experience, thought leader, transformation manager, cx manager, senior management, cx strategy, voice of the customer, voice of the employee, growth, purpose, improve business results, award-winning strategy, cx community, leadership, improvements, cx governance, experience design, customer journey, ACXS, CCXP, CXPA, employee experience, innovation, cx culture, cx design, cx architecture, service culture, people first, human being, purpose