Brand Experience with Deirdre Martin

The CX Goalkeeper had the great opportunity to interview Deirdre MartinLinkedIn Headline: Website & Marketing Strategies that actually work | Clarify your brand’s message | StoryBrand Certified Guide | Customer Experience Coach/Trainer | EQ Certified | Sales & Performance Coach| Best-Selling AuthorHighlights:00:00 Game Start00:33 Deirdre's introduction01:21 Deirdre's values03:04 Banding definition07:13 Why is branding so important?12:24 Preferred examples19:24 Where to start21:34 what was the impact of COVID-19 to branding?24:04 which are the biggest mistakes that companies are doing in relation to branding26:23 In 10 years time from now, what we're discussing about in relation to customer experience28:52 Deirdre's book suggestion30:39 Deirdre's contact details31:01 Deirdre's golden nuggetand much more on https://www.cxgoalkeeper.com/DeirdreMartin#cxgoalkeeper #customerexperience #podcast #leadership #branding

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Business & Digital Transformation, Leadership, Innovation and Customer Experience. It's not about B2B or B2C business - we are in a HUMAN to HUMAN environment. Don't waste your time looking for latest insights, best practices, methods, ... I bring them to you. I personally select the best thought leaders, experts, specialists and friends to give you, episode after episode, everything you need to smartly play in your job and in your life. More information: www.cxgoalkeeper.com/podcast About Gregorio Uglioni - Transforming Business Into Value Generating Engines - Creating Long-Lasting Impact Leveraging Customer Experience - Host Of The Globally Recognized CX Goalkeeper Podcast “Customer Experience Goals” - Speaker at global events & at podcasts - Judge at International Awards - CX Lecturer for several institutions customer experience, experience, customer service, service, transformation, cx transformation, agility, best practices, customer, acquisition, retention, cost to serve, best in class service, best in class experience, thought leader, transformation manager, cx manager, senior management, cx strategy, voice of the customer, voice of the employee, growth, purpose, improve business results, award-winning strategy, cx community, leadership, improvements, cx governance, experience design, customer journey, ACXS, CCXP, CXPA, employee experience, innovation, cx culture, cx design, cx architecture, service culture, people first, human being, purpose