CX Goalkeeper with Mary Drumond FIRST HALF - E52 is about Customers' Behaviours and a lot more
The CX Goalkeeper had a smart discussion with Mary DrumondChief Marketing Officer at Worthix, host of the Voices of CX, Keynote speaker and thought leader in CX.I split the discussion in 2 episodes, stay tuned also for the second part next week!In this episode:- Customers are bombarded by requests for feedback- Asking customers for feedback mean asking for their time- Feedback is a gift- Common mistakes: surveys are too long, are focused on the company interests, and they don’t provide insights on how strongly the experience is affected- Big companies need tech solutions to elaborate the feedback… and much moreHow to contact Mary:- https://worthix.com/- https://www.linkedin.com/in/marydrumond/Mary’s podcast:- https://blog.worthix.com/category/voices-of-cx-podcast/Thank you, Mary!#customerexperience #leadership #cxgoalkeeper #cxtransformation #podcastMentioned in the discussion with Mary:Colin Shaw, Shep Hyken, James Dodkins, GaryVee, Ian GoldingAnd the book: Influence, The Psychology of Persuasion, Robert B. Cialdini