How a leading telco is using CX to compete with Netflix and Amazon | Optus, Head of Customer Experience, Charles Weiser

Charles Weiser is the Head of Customer Experience at Optus, one of Australia’s largest telecommunications companies. In this episode we discuss how Optus uses data to create a positive experience for customers. We also talk about service in the age of global internet giants like Netflix or Amazon, and how Optus is keeping pace to deliver experiences which align with customer expectations.   Resources mentioned:

  • The Road (book), by Cormac McCarthy
  • The power of vulnerability (TED Talk), by Brené Brown.
    •   Key takeaways (starts at 39:31):
  • Ensure that the executive team owns the customer experience
  • Everyone is the Head of CX
  • It’s worth investing in your CRM software
  • See all problems as opportunities to delight a customer
  • Small things can go a long way
    • This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

    Om Podcasten

    We reveal the secrets of how great brands delight their customers. Forget the fluff and industry jargon ... this show is jam-packed with useful CX tips, insights and practical advice from leading brands. Join us as we go behind-the-scenes to discover how brands like Disney, Pandora, Optus and Country Road build experiences customers love. Produced by RateIt — the market leader in 'on the spot'​ customer feedback.