Why HubSpot killed the sales funnel

Spela upp

Jon Dick is the Vice President of Marketing at HubSpot, a leading marketing software company who are focused on customer centricity. They've led the industry for years and essentially invented the inbound marketing methodology. In this episode, Jon tells us why HubSpot killed the traditional sales funnel and replaced it with their flywheel model. We also discuss how the most successful brands aren't focusing on tech disruption, but instead are leading with "Experience Disruption".

 

Resources mentioned: 

• The Ride of a Lifetime (book), by Robert Iger.
• Daemon (book), by Daniel Suarez.
• Michael Momsen (LinkedIn)
• Adam Jaffrey (LinkedIn)

 

Additional resources:

• How the Flywheel Killed HubSpot's Funnel (article)
• The Definition of Smarketing (article)
• The Customer Experience Flywheel (article)

 

Key takeaways (starts at 40:30):

1. It's not about tech disruption, it's about "Experience Disruption".
2. To be customer-centric, take a "SMervices" mindset.
3. To get started, begin by implement new metrics.
4. Be obsessive about removing friction

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.