#S1E4: Kathy van de Laar: It is important that CX provides the proof of who the company is.

Together with Kathy we are discussing how can we make a difference in Customer Experience. She provides various examples from her work and private life where CX made a difference. As a Managing Director in Early Bridge, Kathy shares with us her recipes for the proper way of creating unforgettable CX. If you want to discover more about this podcast and our experts, visit our website: www.icem.ehl.edu/podcasts

Om Podcasten

The Institute of Customer Experience Management (ICEM - https://icem.ehl.edu/) has been launched at Ecole hôtelière de Lausanne in September 2020 with the vision of becoming the leading CX research institute in the field of hospitality and service. ICEM works at the intersection of CX management and digital media within the extended hospitality and service industries. Thanks to the expertise of EHL faculty and industry leaders the institute is able to provide cutting edge research to inform both theory and business practices contributing in building a real competitive advantage for partners.