#S1E9: Milton Pedraza: We need to inspire people - our associates, educate them, touch them emotionally, so that they can touch the customer emotionally.

If you want to discover more about the person, who will tell you how to improve Customer Experience based on work experience with over 10k clients, meet Milton Pedraza. Milton is the Chairman of DataLucent, the CEO of the Luxury Institute, and is globally recognized as one of the world’s leading experts and private investors in the personal data economy. Mr. Pedraza is a passionate advocate for personal data rights.

Om Podcasten

The Institute of Customer Experience Management (ICEM - https://icem.ehl.edu/) has been launched at Ecole hôtelière de Lausanne in September 2020 with the vision of becoming the leading CX research institute in the field of hospitality and service. ICEM works at the intersection of CX management and digital media within the extended hospitality and service industries. Thanks to the expertise of EHL faculty and industry leaders the institute is able to provide cutting edge research to inform both theory and business practices contributing in building a real competitive advantage for partners.