Episode 11 - Demystifying Behavioural Science
We’ve invited two of our Ipsos’ behavioural science experts to join us this week - Colin Strong, our global lead, and Tamara Ansons, who heads up the discipline in the UK. Expect a wide-ranging discussion as we get to grips with: what behavioural science actually is; when to ‘bring it to the table’, how; and the role it can play in influencing service design and customer behaviours. We’ve invited business to business (B2B) CX expert, Matthew Chatterton, to join us next week, and are very much looking forward to discussing best practice CX measurement and management in the B2B space with him. If you’d like to ask Matthew a question via our podcast, please get in touch with us at CustomerPerspective@Ipsos.com. To read about our latest thinking, please click here.