Season 5: Episode 10 – Beyond omnichannel to convergent commerce ecosystems
We welcome Alison Chaltas, Ipsos’ Global Head of Shopper and Omnichannel, and Norrelle Goldring, global consultant, co-authors of a recently published Ipsos whitepaper, ‘Beyond omnichannel to convergent commerce ecosystems’. Last season (S4, Ep5), Alison joined us to speak about convergent commerce, including what this actually means, those emerging channels where convergent commerce is evident, and the impact on the consumer/customer journey. In this episode, we take the conversation to the next level, to discuss convergent commerce ecosystems, including what that looks like, what this means for means for brands and retailers, including what they need to do to align themselves to consumers’ ecosystems, whilst keep the customer at the heart of such a move (always!) and not developing ‘things’ for their own sake. We’ll be inviting Alison and Norrelle back to speak about another new paper in our series, but head here if you simply cannot wait to know more about ‘The Morphing Store: bricks and mortar evolution in a convergent commerce world’. Ipsos’ latest CX, Channel Performance and Omnichannel specific thinking may be found via these links.