đď¸Building a CVM Growth Machine Beyond Upsell and Retention
This time, our guest is Adil Khabir, Head of Growth & Analytics at stc Bahrain.Adil shares how his team transformed CVM from a traditional retention tool into a fast-moving, data-driven growth machine.Key takeaways[00:01:49] Adilâs journey into CVM and why heâs still passionate after 15 years.[00:04:38] How CVM evolved from static segmentation to solving real business problems.[00:07:12] The secret to CVM success: tie it to business strategy.[00:08:41] Why agility and iteration beat traditional campaign planning.[00:19:54] How stc Bahrain built an autonomous CVM team.[00:24:02] The importance of momentum and compounding growth.[00:27:04] Growth loops: a game-changer for CVM.[00:31:06] How to convince leadership to invest in an agile CVM.[00:42:19] The power of open conversations and trust in leadership.[00:50:13] Adilâs top recommendations for professional growth.Connect with usListen to the CVM Stories podcast wherever you prefer:Web: â â â https://www.exacaster.com/cvmstories/â â â LinkedIn: â â https://www.linkedin.com/company/exacaster/â â â Instagram: â â â https://www.instagram.com/cvm.storiesâ â â TikTok:â â â https://www.tiktok.com/@cvm_stories