Are Customer Surveys Dead? - W / Sharad Khandelwal (SentiSum) #122

In this episode of CX Insider, we sit down with Sharad, CEO and founder of SentiSum, to delve into his journey from tech consulting to entrepreneurship. We explore the evolution of customer experience (CX) strategies, the pitfalls of relying solely on surveys, and the importance of leveraging omnichannel data to meet modern customer expectations. Stay tuned for a candid conversation packed with insights and anecdotes about CX evolution and innovation. Content: [00:00:29] Introduction [00:00:50] Sharad's Journey [00:05:05] About SentiSum [00:07:33] CX: From the Heart or the Head? [00:08:49] Are Customer Surveys Dead? [00:13:38] Alternatives to Surveys [00:19:21] Why brands need a mindset shift [00:23:33] The Future of NPS [00:27:30] Turning Insights into Action [00:33:39] Best and worst practices in customer experience [00:37:01] The importance of forgettable, frictionless experiences [00:39:09] Quick Fire Questions

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In our CX Insider studio, we initiate conversations with leading customer experience experts from various sectors. Our network consists of professionals striving to bring change to their company and industry. Starting our podcast with a humble audience, primarily consisting of colleagues from our office, we soon found the listeners who were eager to learn about delivering excellent customer experience. At our company ACF Technologies, disruptive innovation is the fundamental pillar of our mission. CX Insider carries a crucial role in expanding the community of creative thinkers beyond the now virtual walls of our office. We believe that we will spin the wheel of innovation by providing space to discuss novel concepts and continuously questioning the way things are done. If you are one of the thinkers and would like to become part of our community, follow us on LinkedIn and Instagram, and subscribe to our weekly episodes.