Why security teams need an empathy filter
Overly technical and dramatic messages about trending or successful attacks fly right by busy ears. So what’s the solution? Creating simple messages that resonate with people in their context. This is a practical way of using empathy to create true resonance, but it’s often difficult to accomplish without help. That’s why a non-IT specialist with communication expertize can act as an empathy filter for the security team when bringing them on board.