141. Greenwashing: The Red Flag of Sustainability
In this episode of InTechnology, Camille and Tom get into greenwashing with Caryn Herder Fritz, Intel Sustainability Initiative Lead at Cross-Intel Marketing Initiatives Group. They talk about the importance of establishing trust with consumers when it comes to marketing sustainability, how companies can avoid greenwashing in their sustainability claims, and how we are only just now starting to see standards begin to develop for reporting on and communicating corporate sustainability. The views and opinions expressed are those of the guests and author and do not necessarily reflect the official policy or position of Intel Corporation.