Episode 53: The New Rules of Marketing – How Cybersecurity Partners Can Adapt & Win

The rules of B2B marketing have changed—traditional plays won’t cut it anymore. From AI content overload to dark social, five major disruptors are shaking up the game. Khali Henderson, Chief Content Officer at BuzzTheory, breaks down the new playing field and how cybersecurity partners can bring their A game. Tune in for winning cybersecurity marketing strategies that will keep you ahead of the competition. Interested in more cybersecurity marketing strategies, watch: https://youtu.be...

Om Podcasten

Cybersecurity Simplified aims to demystify cybersecurity and make it understandable to business people and managed services providers who aren’t security experts. We explore the latest cybersecurity trends, threats and news with the insight and perspective of CTO David Barton of Overwatch Managed Security by High Wire Networks.