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ROI Driven Marketing - Episode #55 w/ Mary Cate Spires

How do I know that my digital marketing is working?”. This is where the  concept of ROI driven marketing comes into play. Join me as I speak with  digital marketing consultant, Mary Cate Spires, about how data plays  such a vital part in understanding your ROI.

Om Podcasten

This podcast provides knowledge sharing for data-driven listeners interested in understanding how data impacts the world in many ways . There are so many aspects to data (i.e. programming, statistics, machine learning, artificial intelligence, data visualizations, and more), but there is also the everyday data side (i.e. social media, money, sex, love, diseases, sports and more). I am touching on each and every one of them in a Dapper kind of way.