How brands should build a marketing data strategy -- John Velcamp // Capgemini

John Velcamp, Identity and Data Strategy Lead at Capgemini, discusses how brands should build a marketing data strategy.

Om Podcasten

Welcome to the Data Driven Podcast, where we dive deep into getting more value from our business data. Hosted by Dominic Bohan, Co-Founder of StoryIQ, this podcast features engaging interviews with experts in analytics, data literacy, data storytelling, artificial intelligence and data education, as well as stories of real-world professionals who have harnessed the power of data to impact their organizations. Whether you're a data professional, business leader, or just someone curious about developing data skills, the Data Driven Podcast is here to guide you along your journey.