The role of data in marketing decision-making -- Caitlin Wiggins // Liquified Creative

Caitlin Wiggins, Marketing Director at Liquified Creative, discusses the role of data in marketing decision-making.

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Welcome to the Data Driven Podcast, where we dive deep into getting more value from our business data. Hosted by Dominic Bohan, Co-Founder of StoryIQ, this podcast features engaging interviews with experts in analytics, data literacy, data storytelling, artificial intelligence and data education, as well as stories of real-world professionals who have harnessed the power of data to impact their organizations. Whether you're a data professional, business leader, or just someone curious about developing data skills, the Data Driven Podcast is here to guide you along your journey.