Using data to Boost ROI on Ad & Tech Investments -- Kristina Prokop // Eyeota

Kristina Prokop, CEO and Co-Founder of Eyeota, discusses using data to boost ROI on ad tech investments.

Om Podcasten

Welcome to the Data Driven Podcast, where we dive deep into getting more value from our business data. Hosted by Dominic Bohan, Co-Founder of StoryIQ, this podcast features engaging interviews with experts in analytics, data literacy, data storytelling, artificial intelligence and data education, as well as stories of real-world professionals who have harnessed the power of data to impact their organizations. Whether you're a data professional, business leader, or just someone curious about developing data skills, the Data Driven Podcast is here to guide you along your journey.