Ep 10 | Data Driven Change and Organisational Agility with Craig Mackay, Sharktower AI

In Episode 10 of Data Leaders of the North; The Podcast, Kyle Winterbottom is joined by Craig Mackay, the CEO and Co-Founder of Sharktower AI where we discuss the relationship between Data Driven Change and Organisational Agility.

Craig gives some really valuable insights into:

  • The key differences between Enterprise organisations and Challenger Brands/Disruptors when it comes to change
  • Why Data has become a focal point for all organisations to make decisions
  • How the complexity or simplicity of a business determines an organisations ability to change in an agile way
  • Where organisations should start when considering change
  • Why change keeps organisations innovative and at the forefront of its market
  • Identifying critical metrics to make decisions on change
  • The importance of Data Storytelling in creating “buy-in” which facilitates change
  • Why change projects often fail
  • The relationship between Data Literacy and change
  • Understanding what problem are you trying to solve

Get in touch: You can reach Kyle at k.winterbottom@lawrenceharvey.com

Om Podcasten

Inspired by our popular Data Leaders Of The North roundtable events, and presented by our host Kyle Winterbottom - creator of the popular event, Lawrence Harvey brings you this podcast series created for Data enthusiasts to hear from some of the most high-profile “Data Leaders” across the North of the UK. The community was born in early 2018 and has become a popular (and oversubscribed) series of thought leadership, round-table events for leadership figures from the world of D&A to share knowledge and ideas whilst discussing trending topics and real life challenges and experiences.