#296 Patience in Product Thinking in Data - Building to Large-Scale Behavior Change - Interview w/ Darren Wood

Please Rate and Review us on your podcast app of choice!Get involved with Data Mesh Understanding's free community roundtables and introductions: https://landing.datameshunderstanding.com/If you want to be a guest or give feedback (suggestions for topics, comments, etc.), please see hereEpisode list and links to all available episode transcripts here.Provided as a free resource by Data Mesh Understanding. Get in touch with Scott on LinkedIn.Transcript for this episode (link) provided by Starburst. You can download their Data Products for Dummies e-book (info-gated) here and their Data Mesh for Dummies e-book (info gated) here.Darren's LinkedIn: https://www.linkedin.com/in/darrenjwoodagileheadofproduct/Darren's Big Data LDN Presentation: https://youtu.be/vUjoJrl_MEs?si=WzB0sBStVIAyqDJsIn this episode, Scott interviewed Darren Wood, Head of Data Product Strategy at UK media and broadcast company ITV. To be clear, he was only representing his own views on the episode.Scott note: I use "coalition of the willing" to refer to those willing to participate early in your data mesh implementation. I wasn't aware of the historical context here, especially when it came to being used in war, e.g. the Iraq war of the early 2000s. I apologize for using a phrase like this.Some key takeaways/thoughts from Darren's point of view:Overall, when thinking about moving to product thinking in data, it's as much about behavior change as action. You have to understand how humans react to change and support that. You can't expect change to happen overnight - patience, persistence, and empathy are all crucial aspects. Transformation takes time and teamwork.?Controversial?: In data mesh, it's crucial to think about flexibility and adaptability of your approach. Things will change, your understanding of how you deliver value will change. Your key targets will change. Be prepared or you will miss the main point of product thinking in data.When choosing your initial domains and use cases in data mesh, think about big picture benefits. You aren't looking for exact value measurements for return on investment but you also want to target a tangible impact, e.g. if we do X, we think we can increase Y part of the business revenue Z%.Zhamak defines a data product quite well in her book on data mesh. But data as a product is a much broader definition of bringing product management best practices to data. That's harder to define but quite important to get right.When thinking about product discovery - what do data consumers actually need...

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Interviews with data mesh practitioners, deep dives/how-tos, anti-patterns, panels, chats (not debates) with skeptics, "mesh musings", and so much more. Host Scott Hirleman (founder of the Data Mesh Learning Community) shares his learnings - and those of the broader data community - from over a year of deep diving into data mesh. Each episode contains a BLUF - bottom line, up front - so you can quickly absorb a few key takeaways and also decide if an episode will be useful to you - nothing worse than listening for 20+ minutes before figuring out if a podcast episode is going to be interesting and/or incremental ;) Hoping to provide quality transcripts in the future - if you want to help, please reach out! Data Mesh Radio is also looking for guests to share their experience with data mesh! Even if that experience is 'I am confused, let's chat about' some specific topic. Yes, that could be you! You can check out our guest and feedback FAQ, including how to submit your name to be a guest and how to submit feedback - including anonymously if you want - here: https://docs.google.com/document/d/1dDdb1mEhmcYqx3xYAvPuM1FZMuGiCszyY9x8X250KuQ/edit?usp=sharing Data Mesh Radio is committed to diversity and inclusion. This includes in our guests and guest hosts. If you are part of a minoritized group, please see this as an open invitation to being a guest, so please hit the link above. If you are looking for additional useful information on data mesh, we recommend the community resources from Data Mesh Learning. All are vendor independent. https://datameshlearning.com/community/ You should also follow Zhamak Dehghani (founder of the data mesh concept); she posts a lot of great things on LinkedIn and has a wonderful data mesh book through O'Reilly. Plus, she's just a nice person: https://www.linkedin.com/in/zhamak-dehghani/detail/recent-activity/shares/ Data Mesh Radio is provided as a free community resource by DataStax. If you need a database that is easy to scale - read: serverless - but also easy to develop for - many APIs including gRPC, REST, JSON, GraphQL, etc. all of which are OSS under the Stargate project - check out DataStax's AstraDB service :) Built on Apache Cassandra, AstraDB is very performant and oh yeah, is also multi-region/multi-cloud so you can focus on scaling your company, not your database. There's a free forever tier for poking around/home projects and you can also use code DAAP500 for a $500 free credit (apply under payment options): https://www.datastax.com/products/datastax-astra?utm_source=DataMeshRadio