Competing Apart, Sharing Together with Michael James, SVP, Head of Data Strategy & Analytics at the NBA

How does the NBA use data to compete and improve? When it comes to driving business growth with data, transparent communication makes success a slam dunk. By sharing innovative ideas and best practices across the business, one all-star team elevates the success of others across the entire organization. Michael James, SVP and Head of Data Strategy and Analytics at the NBA, is committed to creating a better fan experience and making better business decisions through collaboration. In this role, he bridges executive leadership and technical expertise to create a data-driven culture in constant pursuit of innovation. Satyen and Mike discuss the NBA’s digital transformation, the future of GenAI in the league, and attracting more people to sports business analytics.

Om Podcasten

Some people can see things that nobody else can. They seem to be able to peer around corners and into the future. These seemingly super powers come from being able to synthesize the data all around us. They approach problems with a curious and rational mind. They think differently and encourage others to embrace data culture. We call them “data radicals” because they transform themselves and the world around them In this podcast, we talk to these Data Radicals to understand what makes their approach so unique and how it can be replicated.