Using AI to Revolutionize CX with Michael Olaye, EVP & Managing Director at Hero Digital

Any digital marketing leader will tell you that data and marketing strategies go hand-in-hand. In this episode, Michael Olaye, EVP and Managing Director of Hero Digital, shares his journey and practical strategies for success, drawing from his career path that began with door-to-door job hunting and led to spearheading major digital initiatives. Michael emphasizes the central role of data in digital marketing, from informing internal business decisions to enhancing customer experiences, and discusses the dual focus of AI in driving internal efficiency while offering robust public-facing tools. He highlights the critical interplay between data governance and AI ethics, stressing the importance of businesses being 'AI ready.' By exploring customer journeys and leveraging data for innovation, Michael demonstrates how insights can shape product development and business strategies. As a forward-thinker, he shares his enthusiasm for emerging technologies like learning agents and multimodal models, envisioning a transformative future for business operations. Through candid anecdotes and expert advice, Michael delivers actionable insights on harnessing data and AI to drive innovation and customer satisfaction.

Om Podcasten

Some people can see things that nobody else can. They seem to be able to peer around corners and into the future. These seemingly super powers come from being able to synthesize the data all around us. They approach problems with a curious and rational mind. They think differently and encourage others to embrace data culture. We call them “data radicals” because they transform themselves and the world around them In this podcast, we talk to these Data Radicals to understand what makes their approach so unique and how it can be replicated.