Affiliate Marketing Rabbithole

Affiliate marketing creates an opportunity for marketers to gain a commission by promoting a product or service.  Cookies are typically used for tracking and the advertiser whose product or service is being featured pays the marketing only on transactions. Today's episode covers those approaches and is also a story of conflict between two large companies and how one affiliate marketer got caught in the middle.

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The Data Skeptic Podcast features interviews and discussion of topics related to data science, statistics, machine learning, artificial intelligence and the like, all from the perspective of applying critical thinking and the scientific method to evaluate the veracity of claims and efficacy of approaches.