Causal Impact

Today's episode is all about Causal Impact, a technique for estimating the impact of a particular event on a time series. We talk to William Martin about his research into the impact releases have on app and we also chat with Karen Blakemore about a project she helped us build to explore the impact of a Saturday Night Live appearance on a musician's career. Martin's work culminated in a paper Causal Impact for App Store Analysis. A shorter summary version can be found here. His company helping app developers do this sort of analysis can be found at crestweb.cs.ucl.ac.uk/appredict/.

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The Data Skeptic Podcast features interviews and discussion of topics related to data science, statistics, machine learning, artificial intelligence and the like, all from the perspective of applying critical thinking and the scientific method to evaluate the veracity of claims and efficacy of approaches.