Mayors, Messaging, and Cutting Through a Fractured Media Environment

In this episode, host Stephen Goldsmith is joined by communications expert and strategist Cameron Trimble, founder and CEO of Hip-Politics, to discuss the evolving role of local digital influencers in city government communications. Trimble explains exactly how local governments can leverage digital creators to spread important messages in an authentic and engaging way and highlights the importance of multimedia strategies as a crucial tool in reaching today’s audiences in a fractured media landscape.

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As the central resource for cities on the intersection of government, data, and innovation, the Data-Smart City Pod from Data-Smart City Solutions at the Bloomberg Center for Cities at Harvard University features leaders and experts in governance, innovation, and research.