S6S11: How the Data-Driven Revolution is Impacting CX with ActionIQ

The data-driven revolution has enabled brands to achieve true customer centricity — but only if they have the right data analysis and experience orchestration capabilities. Whether creating a single customer view, generating predictive insights, or orchestrating seamless omnichannel experiences, organisations must work to make sure their customer data is accurate, accessible, and actionable.The data-driven revolution is transforming the customer experienceHosting this episode of the EM360 Podcast is Susan Walsh, Founder, and MD of The Classification Guru. Joining her is the Head of Martech Strategy at ActionIQ, James Meyers, who will be sharing his insight on the data-driven revolution and its growing impact on the customer journey and customer experience (CX) as a whole.With an ever-growing number of competitors entering the market, it's vital for businesses to grow and retain their customer relationships by ensuring they have a polished, data-driven CX strategy. Tune in to learn about:Why siloed data continues to be one of the biggest pain points, for organisations looking to create seamless CXThe types of valuable insights marketers can obtain if their company's data is de-siloedUse cases of customer data platforms and how they're helping to power CX strategies todayDecisions organisations face when choosing between building a CPD in-house or licensing from a vendor

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Making the most out of your data can feel overwhelming. Not only do many businesses have more data than they know what to do with, but they also often struggle to gain insights from some of the most valuable data in their possession, leading to many of their crucial data assets going unused. Whether it's issues with data quality, visualization, or management, getting lost in the sea of enterprise data at your possession can make it impossible to make smart, data-driven decisions that improve your business. The "Don't Panic! It's Just Data" podcast delves deep into the power of enterprise data. From groundbreaking vendor solutions to expert-backed best practices for making the most of your data assets, join us as we gather insights from leading tech vendors and professionals who depend on data daily.