Episode 11: HOW PSYCHOLOGY IMPACTS ONLINE BEHAVIOUR AND WHAT THIS MEANS FOR FINANCIAL VULNERABILITY
In this episode, Dave and Dharm talk to Adrian Webb and Max Wiggins of the Lab group, about the incredible work they are doing to determine vulnerability based on a user's online behaviour and what that could mean for delivering a customised user-experience. As you will hear, this is the cutting edge of true psychology-based insight driving innovation, but doing it for a purposeful outcome.