First Class Data with Lisa Walker from Eventellect
My guest today is Lisa Walker. She is the Senior VP of Business Development for College Athletics with Eventellect. This was our first time chatting and we had a really great time. We share some similar feelings about data, research, and segmentation. Lisa talks about 'First Class Data' and the need to segment effectively. We talk about pricing and price integrity. Lisa goes into what it takes to be a good partner and how to manage your relationships with your partners. I've teamed up with Eventellect to create a worksheet around NPS and the survey. Send me an email at dave@davewakeman.com to get your copy. Get my weekly newsletter on tickets at talkingtickets.substack.com Visit my friends at Booking Protect to find out how offering your guests refund protection can be a powerful tool to help get people to come back to your venues. www.bookingprotect.com See what the Activity Stream team is up to and how you can better use your data to make smarter marketing decisions on the other side of the pandemic. www.activitystream.com