January 26: A quick hit on market research

Day 2 of my quick lessons focuses on market research.  I teach you about ethnography, qualitative, and quantitative market research. I cap it off with a quick bit on Backwards Market Research.  Visit my site: www.davewakeman.com  Get my ticket newsletter: www.talkingtickets.substack.com Or, my strategy newsletter: www.businessofvalue.substack.com Check out my friends, Booking Protect, your refund protection needs: www.bookingprotect.com  Put your data to better use by checking out the Activity Stream platform at www.activitystream.com  

Om Podcasten

When you work in entertainment, you are in the business of fun. This podcast will focus on the challenges and opportunities associated with helping your customers create memories and special moments. We will talk about sports, theatre, performing arts, and other forms of entertainment, highlighting the best ideas in marketing live experiences, creating long-term customers, and growing revenues.