Jeffrey Shaw teaches me how selling eggs explains positioning...

Jeffrey Shaw, author of The Self-Employed Life, teaches me some great lessons about positioning, strategy, marketing, branding, and sales.  Listen and find out how selling eggs explains all of this.  I'm hosting a FREE strategy webinar on 31 January 2024 at 11 AM Eastern called 'Beyond Boom and Bust'. Join the 'Talking Tickets' Slack Channel.  Send me your questions about driving attendance in 2024. I'm going to use a few in an upcoming episode of 'The Business of Fun'. We want to get you into the podcast a lot more this year.  I'm planning a new sponsored event right now, a FREE day in Chicago that will be invite only...I'm working out the details now, but if you are interested in learning more and hearing about the application process when the time comes, send me an email at dave@davewakeman.com   

Om Podcasten

When you work in entertainment, you are in the business of fun. This podcast will focus on the challenges and opportunities associated with helping your customers create memories and special moments. We will talk about sports, theatre, performing arts, and other forms of entertainment, highlighting the best ideas in marketing live experiences, creating long-term customers, and growing revenues.