Kate Howard talks pricing and partnerships
Today's guest is Kate Howard from Eventellect! Kate did me a favor because the initial conversation we had got eaten by the dead computer gods! But that worked out for all of us because we were able to talk about the latest things going on with reopening, pricing, and lessons that Eventellect is learning as tickets are selling more consistently. We also went into one of my favorite topics: pricing. We talked about pricing right, my distaste of discounts, and how you can use data to price more effectively. We also hit on partnerships, market research, segmentation, and taking our kids to games. We joke around a lot, but this one was a lot of fun. Get the NPS worksheet that I've teamed up with Eventellect to create by emailing me at dave@davewakeman.com Get my weekly ticket newsletter, Talking Tickets. https://talkingtickets.substack.com Offer your guests refund protection by talking with my friends at Booking Protect. Talk to the Activity Stream team and find out how you can turn your data into magical moments and check out the new Activate email marketing tool. I'll be at Ticket Summit, August 15-17. Get your tickets now!