Martin Gammeltoft talks about email marketing to re-ignite your customer relationship
My guest today is an old friend, an OG The Business of Fun guest, Martin Gammeltoft. I wanted to talk with Martin about the new tool from Activity Stream, Activate!. This is a cool tool that will help you use Activity Streams platform to craft better, more compelling email campaigns. We cover the challenge of recovery. We talk about lessons learned. Martin gives me credit for a new idea called "Barriers to Use" which I gladly accept. Check out www.activitystream.com to find out more. Look into www.bookingprotect.com and find out how to offer your guests refund protection. Simon tells me that people are taking up refund protection at a rate that is almost double what it was before the pandemic. Get the Net Promoter Score worksheet I've created with the folks at Eventellect. NPS is a really good, simple measure of where your business is. Eventellect has a 77 which is unbelievable. Send me an email at dave@davewakeman.com and I'll hook you up with a copy. Come see me at Ticket Summit in August. I'm hosting a pricing panel with some great guests from around the industry. We have some new data and new examples. And, the cool thing is that the ALSD will be going on at the same time and they are sharing a trade show floor. So go to www.ticketsummit.com and get your tickets.