The Business of Fun: Jacob Lauesen

This episode is brought to you by Booking Protect: the global leaders in refund protection.  Find out how you can offer your guests a better buying experience by visiting them at www.bookingprotect.com  My guest today is Jacob Lauesen from FC Copenhagen.  We covered a lot. This is great for all you sports business marketers out there.  We talk about how Jacob and his team are able to generate: 17-1 ROI on ad spend for merchandise sales and 10-1 for tickets.  We talk about selling the board on an "unlimited" marketing spend.  We cover turning FC Copenhagen into a media company as much as a football club and a lot more.  This is a great conversation. 

Om Podcasten

When you work in entertainment, you are in the business of fun. This podcast will focus on the challenges and opportunities associated with helping your customers create memories and special moments. We will talk about sports, theatre, performing arts, and other forms of entertainment, highlighting the best ideas in marketing live experiences, creating long-term customers, and growing revenues.