The Business of Fun: Mike Guiffre Returns

Today's episode is brought to you by Booking Protect: the global leaders in refund protection.  Find out how you can partner with Booking Protect by visiting their website at www.bookingprotect.com  My guest today is Mike Guiffre.  This is his second appearance.  He's in the middle of rolling out a 7 part series on tickets, marketing, strategy, and demand generation.  You should check it out.  We cover all kinds of things like pricing, the secondary market, demand generation, building a customer base, and more.  Make sure you follow Mike on Twitter @mjguff   

Om Podcasten

When you work in entertainment, you are in the business of fun. This podcast will focus on the challenges and opportunities associated with helping your customers create memories and special moments. We will talk about sports, theatre, performing arts, and other forms of entertainment, highlighting the best ideas in marketing live experiences, creating long-term customers, and growing revenues.