113: Marketing for makers: Starting from square one

Veering off from our usual interview format, this unique episode is a LIVE unscripted coaching session. I brought our operations manager Spaulding in to join me on the podcast so I could answer her questions as she embarks on starting her handmade business, Hot for Color. I learned how to run my creative business the hard way, through trial and error and I love consulting and coaching other makers to shorten their learning curve. I share insights about: -Where to start when building your online presence -Branding basics -How to determine your marketing sweet spot -How personal to get and boundaries on social media as well as how often to post and how to engage with your community -How to start with a newsletter from square one -Newsletter content ideas -Sourcing blanks and production

Om Podcasten

With over 20 years of experience running creative businesses, your host, Nicole Stevenson knows the joy and the struggles of being your own boss. Join her and her guests for business insights, life lessons and the stories behind their successes and lessons of their missteps so you can work smart, get creative inspiration, live joyfully and feel connected. Nicole is the CEO and Creative Director of Dear Handmade Life which produces Patchwork Show: Makers Festival and Craftcation Conference as well as a blog, online learning and this podcast. If you’re a creative misfit or a passionate small business owner, grab a drink and take a seat because you’re exactly where you need to be!