Decoding Connected Strategies: Nicolaj Siggelkow on Building Trust

A quiet revolution is changing the way companies sell. Instead of one-time transactions, businesses are looking to create ongoing, always-on relationships with their customers. Nicolaj Siggelkow wrote the book on these new connected strategies. In this episode, hear him explain how they work and how you can rethink your business to connect to your customers in new ways.

Om Podcasten

Digital—that vast ocean of 0s and 1s that surrounds us all—has ushered in a new world of commerce. It’s a sandbox for innovation, with access to a world of game-changing technology, that is forging a new generation of digital leaders who have stepped up to shape the future of business. They are change agents. Innovators. Visionaries. And the status quo simply isn’t enough. On Decoding Digital, hear from inspirational thought leaders who share professional and personal stories about navigating the digital world—with lessons and best practices to help you drive transformational change. ​