Decoding Content Creation: Harry Stebbings on Creating Standout Content
How do you play the game of content creation and come out on top? Time and energy. Harry Stebbings is a wildly talented podcaster, investor, and content creator. He got his start in podcasting at a very young age and at just 20 years old, he became one of the youngest VCs in the world. Today, Harry is the Founder of The Twenty Minute VC, the world's largest independent venture capital podcast. In today’s episode, Harry shares his thoughts on the future of content and his own strategy behind creating content for multiple social media platforms from LinkedIn to TikTok. He talks about how he learned to build a deep network and create relationships that last, and what it means to bundle and unbundle businesses.Press play to hear Harry’s thoughts on…How TikTok Helps His Business“On TikTok, you can absolutely go viral with 50 followers, it's much more uncorrelated, which allows for this true democratization of the reach of content in a way that I think is quite exciting... What I love about TikTok is it brings the story front and center, not the person in many ways. And so it can be a real discovery mechanism for content that doesn't quite make it in many ways. But now we have 28% of our viewers download through TikTok. 28% of new subscribers come through TikTok. It's insane.”How Technology Can Solve Problems "If we think about investing in this next generation of innovation, technology has to be the solution to some of the world's biggest problems. Whether it be the macro problems that we face on incoming inequality, whether it be the climate change problems that we face. I mean, it goes on and on."