269. The Ultra Positive Gaming Market Report: Sensor Tower's State of Mobile 2025
State of Mobile 2025 Report:https://bit.ly/42T04bXJoin us in this episode as Jonathan Briskman from Sensor Towers and Michail Katkoff explore the overall health of the mobile market, Jonathan highlights strong growth metrics despite a mature landscape. He sheds light on the booming in-app purchase revenue and time spent on devices, while also discussing intriguing trends such as digital fatigue and the rise of hybrid apps. We also touch on the global success stories in mobile gaming, focusing on new hit games and the strategic importance of localization for cracking difficult markets like Japan and South Korea.01:03 Mobile Market Trends and Metrics05:33 Mobile Gaming Analysis07:50 Challenges and Regional Factors15:50 Success Stories and Strategies25:57 Non-Gaming App Revenue Growth35:03 Innovative AI Features in Apps35:29 Gamification and User Engagement36:36 Duolingo: A Game or Learning Tool?38:14 Blurring Lines Between Games and Non-Games38:25 Short Drama Apps: A Growing Trend40:45 Global Mobile Usage Trends42:26 Digital Fatigue and Market Shifts49:40 Localization Strategies for Global Success53:56 Emerging Markets and Growth Opportunities56:46 Tapping into User-Generated Content Platforms01:00:06 Key Takeaways from the State of Mobile Report