TWIG #299 Product Strategy, Market Insights & Marketing Challenges

In this episode of the terrific trio: Jen Donahoe, Laura Taranto, and Adam Telfer dive into product strategy and market insights, highlighting how developers are differentiating themselves in a saturated market. The three also discuss Apple’s September event, analyze the PlayStation 5 Pro, analyze Sony’s broader strategy, and look at Roblox’s ambitious goals for expansion and its push to lead in user-generated content. 00:00 Introductions 04:05 Heroic Labs 2 Mil User Milestone 04:45 Apple's September Event 06:38 PlayStation 5 Launch 10:55 Layoffs & Closures 13:57 Sony 16:45 Top Games by Revenue in North America 24:01 Product Strategy & Market Insights 28:49 Differentiation in Gaming 33:44 GameDev & Marketing Challenges 40:48 Roblox's Ambitious Goals

Om Podcasten

Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis. Hosts: Michail Katkoff @mkatkoff www.linkedin.com/in/michailkatkoff/ Eric Kress @ekress www.linkedin.com/in/erickress/ Laura Taranto @laurataranto www.linkedin.com/in/laurataranto/ Phillip Black @econosopher www.linkedin.com/in/phillip-black-economist/ Jen Donahoe @Jen_Donahoe www.linkedin.com/in/jenniferdonahoe