TWIG #299 Product Strategy, Market Insights & Marketing Challenges
In this episode of the terrific trio: Jen Donahoe, Laura Taranto, and Adam Telfer dive into product strategy and market insights, highlighting how developers are differentiating themselves in a saturated market. The three also discuss Apple’s September event, analyze the PlayStation 5 Pro, analyze Sony’s broader strategy, and look at Roblox’s ambitious goals for expansion and its push to lead in user-generated content. 00:00 Introductions 04:05 Heroic Labs 2 Mil User Milestone 04:45 Apple's September Event 06:38 PlayStation 5 Launch 10:55 Layoffs & Closures 13:57 Sony 16:45 Top Games by Revenue in North America 24:01 Product Strategy & Market Insights 28:49 Differentiation in Gaming 33:44 GameDev & Marketing Challenges 40:48 Roblox's Ambitious Goals