Phi Hoang - Creativity, Midjourney, and the future of brand design
2024 was the year the Perplexity brand took over the design community. And a big reason why is because of Phi Hoang.So this week’s episode is a deep dive into brand experience design and creativity with AI tools. We get an inside look at:Phi’s creative process with MidjourneyWhy Perplexity thinks of the brand in “seasons”Phi’s tool stack for creating marketing videos with AIBehind-the-scenes of how Phi stumped the founder of MidjourneyWhy Perplexity cares about creative consistency > visual consistencya lot morePhi referenced the episode with Henry Modisett the Head of Design at PerplexityMike Smith from Smith & Diction is who Phi collaborated with on the initial brand identityPhi uses Midjourney for image creationHe also mentioned Runway, Luma, and Krea for video work.