Arcos Dorados Founder Woods Staton: The Importance of Core Principles

Arcos Dorados (Golden Arches in English) is the world’s largest independent McDonald’s franchisee. It has restaurants across Latin America and the Caribbean. Founder Woods Staton says purpose is a work in progress for his company. But having core principles helped Arcos Dorados keep the doors open – with minimal layoffs – during the COVID-19 pandemic. In this candid conversation, Staton describes his lifelong mission to prove that a highly successful business leader can also be socially responsible. 

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Deep Purpose is a series of captivating conversations with Harvard Business School Professor Ranjay Gulati and top global CEOs about how courageous leaders unlock potential, proving that vast performance gains–and vital social benefits–are the payoffs when firms get purpose right.