How Levi Strauss & Co.’s Harmit Singh Finds Purpose in Profit

As the Chief Financial & Growth Officer of the Levi Strauss & Co. clothing brand, Harmit Singh makes tough decisions by sticking to a clear set of values that are well-aligned with the company’s larger purpose. He is inspired, in part, by Levi Strauss himself, who started selling his now-iconic jeans during the California Gold Rush and committed some of his first profits to a local orphanage. With this inspiration in mind, Singh reflects on how taking risks throughout his career has made him a more courageous, future-oriented leader.

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Deep Purpose is a series of captivating conversations with Harvard Business School Professor Ranjay Gulati and top global CEOs about how courageous leaders unlock potential, proving that vast performance gains–and vital social benefits–are the payoffs when firms get purpose right.