How Mudassir Sheikha’s Rideshare Company Careem Became a Unicorn in the Middle East

A near-death experience led Mudassir Sheikha and his business partner to a deep sense of purpose in creating the rideshare company Careem. They wanted to make an impact – and did so big-time. Sheikha says that purpose is Careem’s “superpower,” bringing energy, focus and exceptional financial success to the company. Doing business with a clear, core purpose helped Careem become a rare startup “unicorn” in the region.   

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Deep Purpose is a series of captivating conversations with Harvard Business School Professor Ranjay Gulati and top global CEOs about how courageous leaders unlock potential, proving that vast performance gains–and vital social benefits–are the payoffs when firms get purpose right.