Mumzworld Founder Mona Ataya: Empowering Women in the Middle East

Mumzworld is the largest online baby store in the Middle East. It was created by Mona Ataya, one of the most influential businesswomen in the region. Ataya is driven to empower women, motivate employees and benefit all of the company’s stakeholders. In this conversation, Ataya recounts the challenges of creating a women-led company in a socially conservative environment. She explains the critical importance of finding talent that aligns with your values to maximize a company’s social and financial performance. 

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Deep Purpose is a series of captivating conversations with Harvard Business School Professor Ranjay Gulati and top global CEOs about how courageous leaders unlock potential, proving that vast performance gains–and vital social benefits–are the payoffs when firms get purpose right.