Ep 057: Modeling Conversion Rate Improvements

This was a very visual episode, so I suggest watching this one on YouTube rather than trying to follow the audio-only version: https://youtu.be/gFHNLNjA3ak Conversion rates are something that talented CX/UX practitioners can really help. This is great for customers, marketing, and "the business." What are reasonable changes to expect? What might happen as a result of those changes? How can we estimate this before doing a project? I'm going to show you a tool I stumbled on and have been playing with. We looked at a tool called Geru, which as of recording is a one-time fee of $67 if you go to https://geru.com/lifetimeoffer Not sponsored, I make no money from that link.

Om Podcasten

Welcome to the Delta CX Podcast, produced by Debbie Levitt. Here we do completely live, unedited podcasts on various topics related to CX, UX, customer experience, user experience, usability, industry careers, industry evils, and what we need to change to improve customer satisfaction, our jobs, our teams, our projects, our processes, departments, and companies. Let's create change! Learn more about our company and initiatives at DeltaCX.com. Follow Debbie on LinkedIn [https://linkedin.com/in/debbielevitt]. We take live questions, so please subscribe on YouTube if you want to join in the live broadcasts. https://youtube.com/c/DeltaCX Warning: Some episodes have swear words.